• Nicola Ellwood

Nicola joins The Tour Experience Coaching team

Golfers looking to improve their performance on the course can benefit from the expertise of some of the country’s best coaches, including Nicola Ellwood, thanks to a unique initiative.


The Tour Experience, founded by Steve Brotherhood from Newark in Nottinghamshire, gives golfers of all abilities access to professional golfers, caddies, coaches and physiotherapists.


Master Coach (MSc) and Master Neuro Linguistic Programming (NLP) Practitioner Nicola Ellwood has joined The Tour Experience as its mind coach, to help golfers improve their mental performance on and off the course.


Alongside coaching senior leaders and executives in business, Nicola has spent the last few years working with golfers at every level – amateur, elite amateur, national and international tour professionals – to help get their mind in sync with their body, overcome limits to performance, and enable their natural skill and technique to shine through.


“When playing golf – or any sport – it’s important to concentrate on your mental game as much as your physical one so your mind is working in harmony with your body,” said Nicola.


“Your mental state affects your physical ability and developing a sound mental performance routine provides you with a foundation from which to play your best and achieve the best possible outcomes.


“I help clients tap into the thoughts, focuses and mental habits of the elite. I help them by clearing out any unproductive thinking habits or feelings they experience during play and discover their high-performance play state – a mental and physiological state that enables their best play.


“I’m really excited to have joined The Tour Experience; it felt like a very natural step.


“Steve’s vision to provide the best possible coaching experience to the everyday golfer is inspiring and this team are at the top of their game, having played and coached internationally.


“As mind coach with The Tour Experience, I provide a series of packages – delivered both on and off the course – that are tailored to each individual’s needs.”


Since creating The Tour Caddy Experience in 2017, Steve has grown the business to include 40 European Tour caddies across seven different countries.


This year he evolved the offering so that golfers could not only hire a professional tour caddie but also play with one of the European Tour players, embark on coaching sessions with some of the best in the industry and be seen by European Tour physiotherapists. All Tour Experience Coaches have worked with players on the tour and at a top professional level.


Steve said: “I’m thrilled to have welcomed Nicola to the team to offer our clients even more from The Tour Experience, which was already unique.


“Nicola and I met after she worked with a professional golfer at my local club. She has worked with many pro and elite amateur golfers across the East Midlands. I have seen first-hand the difference that she makes to how people think and play from simply helping people transform their enjoyment of the game to unlocking some seriously good performance.


“As somebody uniquely skilled in her field, it felt natural for her to join The Tour Experience team. We now have a fully comprehensive ‘bucket list’ offering for any golfer that wants to have the very best performance and golfing experience.”

Founder of The Tour Experience Steve Brotherhood (left), pictured with David Howell, has recruited Master Coach (MSc) & Master NLP Practitioner Nicola Ellwood to help golfers improve their mental performance on and off the course.


Master Coach (MSc) & Master Neuro Linguistic Programming (NLP) Practitioner Nicola Ellwood has joined The Tour Experience as a mind coach, to help golfers improve their mental performance on and off the course.

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