
My story

You know the difference it makes when someone really listens to you.
That's how I started. I sold double glazing. I quickly became the top salesperson, not because I had the hardest pitch, but because I listened. I was genuinely interested in those I met.
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Someone noticed my desire to connect and understand people. I was headhunted into personal and leadership development with one of the world's most successful leadership development consultancies, Dale Carnegie International — the career spark that ignited it all.
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You might recognise this in your own story: the threads of who you are at your best have always been there. For me, the makings of a coach (my innate skills) were evident even in the early days. The game-changing moment came when I looked deeply within myself and realised, I had something unique, not just as a coach, but in how I show up as a human being. My positivity. My energy. My wish for people to get the best from life.
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Gaining clarity after some life-changing events (losing my brother and side-stepping some pretty hefty health issues myself), combined with my self-belief, ignited a drive to develop my global coaching practice. Today, as a Master Executive Coach (with an MSc in Executive Corporate and Personal Coaching) and personal performance and leadership transformation specialist, with a team of highly skilled associates, I work with leaders and high performers to help them unlock their best selves and achieve meaningful, lasting results.
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When you work with me, you get access to a proven toolkit. From PRINT®, which uncovers the deep motivators behind your best performance, to NLP and coaching approaches that transform the way you think, feel, and inspire. You also get a partner who will listen, challenge, and champion you to step into your best more often, so you and those around you thrive.
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Because, like me, you already have your best within you. My role is to help you unlock it.
Ellwood Associates

Supporting me is a hand-picked team of associates. They’re highly qualified, experienced coaches with NLP Practitioner status, PRINT® accreditation and more. Like me, they’ve dedicated their careers to helping leaders and teams grow.
We’re aligned in our values, varied in our experience, and united in our mission: to help people and organisations lead at their best.